Focus

Film
A study of a specific studio or production company within a contemporary film industry that targets
a British audience ( UK film), including its patterns of production,
distribution, exhibition and consumption by audiences. This should be accompanied by study of
contemporary film distribution practices (digital cinemas, DVD, HD-DVD, downloads, etc) and their
impact upon production, marketing and consumption.
We will look at three case studies, Disney, Working Title and Vertigo.

Sample Question:

Discuss the issues raised by institutions’ need to target specific audiences within a media industry which you have studied.


Candidates will be assessed on their ability to illustrate patterns of production, distribution, exchange and consumption through relevant case study examples and their own experiences.

Candidates may cover the following material in their responses to the question:

• Production practices which allow texts to be constructed for specific audiences
• Distribution and marketing strategies to raise audience awareness of specific products or types of products
• The use of new technology to facilitate more accurate targeting of specific audiences
• Audience strategies in facilitating or challenging institutional practices

Candidates should be given credit for their knowledge and understanding, illustrated through case study material, in any of these areas; there is no requirement that they should all be covered equally. Examiners should also be prepared to allow points, examples and arguments that have not been considered if they are relevant and justified