Essay Plan; Here is a detailed essay plan for todays lesson, you find your own up to date examples and email back to me.

How important is cross media convergence and synergy in production.

Intro: Begin with a quote from theorist David Gauntlett, 

'Making is connecting',

Look at his website here for more theory.

If you can't bear that then watch his video here before you start writing, This is relevant for this essay as everyday creativity is relevant precisely because of cross media convergencee and synergy in film production.

2nd paragraph: define your understanding of what cross media convergence & synergy is. (remember the powerpoint we looked at the other day, I have put that on the blog as well). Synergy is arguably more relevant in terms of production, cross media is more relevant in terms of post production, marketing, distribution and exchange. Even if these terms arent mentioned in the question, in terms of the film industry I would expect to see them in most essays. 

3rd para- Focus on synergy- look to your case studies.

How many different companies were involved in the production of the boat that rocked and the kings speech?

WHy is this important? Well, in the UK its important because if there wasnt synergy, there wouldnt be enough funding available to make the films- this is why the cutting of the UK Film Council is a big issue for the Uk film industry. 

You can compare it to huge branding of Harry Potter which has a huge amount of cross media convergence involved too. This should lead you nicely to ....

4th Para cross media convergence for film institutions, give an eg of how that works and what is the advantage to the instiution 

eg The Boat that rocked producing a soundtrack to go with the film- importance for institiution- importance for audience.

4th para- 2nd example- the marketing of The Kings Speech- remember you did a case study on Momentum this so you should be able to write very confidently on the marketing campaign that used cross media convergence very successfully.

5th para- Remember this unit's focus is on audience and institution so how important is convergence and synergy to the audience?

6th para conclude with reference to question and theory. In particular in the light of Web 2.0, and Gauntlett and Hall's theory, how are audiences involved in the creativity?